Roku raises streaming hardware prices by up to $50

The Roku Ultra now costs $149.99, up from $99.99.

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Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead of $29.99, as first reported by The Desk . The price hike affects all of Roku’s other devices as well, with some increasing by as much as $50. Here’s a rundown of the changes:

Roku is currently holding a sale that puts some devices at their original prices, which you can see on this archived web page . Fox announced plans to acquire Roku last month .

A Roku executive who spoke with The Desk cited the ongoing memory shortage as the reason for the price changes. The shortage is expected to last through 2027 and beyond , and comes as memory makers prioritize demand from AI companies. Apple similarly raised prices across its devices, including its Apple TV set-top box , in June.

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