What to expect at Apple’s September 9th launch event

Apple’s expected to announce a new lineup of iPhones, which could include its first foldable phone.

Apple’s September 9th launch event could be one of its biggest in years. It will be Apple’s first event since John Ternus took over as CEO on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple’s iPhone 18 lineup. That could include the long-rumored foldable “iPhone Ultra,” coming just a couple months after Samsung debuted its own passport-style foldable, the Galaxy Z Fold 8.

Here’s how you can watch the event live, and a few possible highlights to keep an eye out for.

How to watch Apple’s September launch event

Apple’s “Surprise and shine” event kicks off on Wednesday, September 9th, at 1PM ET / 10AM PT at Apple Park in Cupertino, California. It will be livestreamed on Apple’s website , Apple TV, and YouTube .

The iPhone 18 might be a no-show

Apple usually announces new iPhones at its September event, but the base iPhone 18 might not make the cut this year. It’s reportedly being held until early next year, and it might end up launching alongside the iPhone 18E and an updated iPhone Air. So, if you’re looking to upgrade to one of Apple’s less expensive phones, you’ll likely need to wait a while longer.

The iPhone 18 Pro and Pro Max could launch with a price hike

While we might not get a new base iPhone, Apple is still expected to launch its new lineup of phones on September 9th with the iPhone 18 Pro and Pro Max. Both models are rumored to have larger batteries than their predecessors, and possibly a smaller Dynamic Island . They might even get a variable aperture camera upgrade that’s been rumored for years now. Leaked photos supposedly showing dummy models of the phone also hint at this year’s slate of colors, which could include black, silver, light blue, and a dark cherry purple.