Apple announces the iPhone 18 Pro and 18 Pro Max

The iPhone 18 Pro and 18 Pro Max have powerful new camera features.

Apple announced the iPhone 18 Pro and iPhone 18 Pro Max at its event on Wednesday. The 18 Pro and Pro Max come in deep black, silver, “glacier,” and burgundy, with color-matched back glass. They also have a new A20 Pro chip and purportedly the longest battery in an iPhone. The iPhone 18 Pro starts at $1,199 for 256GB, a $100 increase over the iPhone 17 Pro, while the 18 Pro Max starts at $1,299, also for 256GB. Both models will be offered in 256GB, 512GB, 1TB, and 2TB configurations. Preorders begin on September 12th ahead of availability on September 18th.

During Wednesday’s presentation, Apple highlighted how the new phones are well-equipped to work with Apple Intelligence and Siri AI , including Siri AI’s more expressive voices.

The A20 Pro has a “brand new architecture” built on 2nm technology, like Apple’s M6 chip . It has a 6-core CPU with two “desktop-class” super cores and four efficiency cores. It also has a “significantly advanced” GPU with a 7-core design that enables a “40 percent” increase in performance, according to Sribalan Santhanam, VP of Apple’s silicon engineering group. Apple has also added a second neural engine for a total of 32 NPU cores.

In addition, the iPhone 18 Pro has a “next-generation vapor chamber” with three times the surface area as the one in the 17 Pro to help cool the phone. The iPhone 18 Pro has all-day battery life comparable to the iPhone 17 Pro Max, according to Rich Dinh, VP of hardware engineering. Video playback is 36 hours for the iPhone 18 Pro, and the 18 Pro Max gets 45 hours. Apple says just 15 minutes of wired charging provides 50 percent charge for the iPhone 18 Pro, and for the 18 Pro Max, five minutes of wired charging gets you seven hours of video playback.

The iPhone 18 Pro also offers the “biggest camera improvement in years,” including a 48 megapixel variable-aperture main camera with six blades “thinner than a human hair” and a new sensor. In darker environments, the aperture opens up to let in more light, which means that night mode captures will be faster with better quality, Apple says. As for video, you can now take 4K resolution time-lapse videos in Dolby Vision HDR.