The White House calls Truth Social the ‘most powerful and popular’ social media platform

The White House claims the Donald Trump-owned Truth Social is the “most powerful and popular social media platform in the world.” The statement, provided to The New York Times by White House spokesperson Davis Ingle, is at odds with the user counts from some of the biggest social media platforms on the web.

Truth Social’s traffic appears to be declining. As reported by the NYT , data from Similarweb suggests that the number of monthly visitors to Truth Social dipped 36 percent in July compared to the same time last year. From January to July 2025, an average of 28 million people visited Truth Social each month, while this number fell to 25 million during the first seven months of 2026, according to the NYT . Last month, Truth Social launched its $100,000 / month subscription to gain early access to posts from Trump and other prominent users, raising concerns about corruption .

The NYT report details Trump’s posting patterns on Truth Social, which often include AI-generated images, such as one showing his head on Hulk Hogan’s body and another hitting a cut-out of Iran with a hammer brandishing the American flag. Ingle cites President Trump’s “authentic voice” as the reason for the platform’s so-called popularity, adding it’s where “he communicates directly with the American people and the world without the biased media taking him out of context.”