Meta’s AI Tamagotchi bet is…working?

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When AI leaders at OpenAI and Anthropic started talking about “pacing the frontier,” maybe someone should have asked: what pace? Now it’s turned into model drop week for both companies as Anthropic rolled out Opus 5.5 , followed by OpenAI’s GPT-6 model updates just 90 minutes later. But the company that stole the spotlight was Meta, whose personal AI agent Muse is reportedly outpacing ChatGPT’s early numbers and is headed for smart glasses and a tiny Tamagotchi-style device next.
On this episode of TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into Meta’s consumer AI strategy and what it means for the startups trying to build on top of this technology, covering everything from where the money is flowing to which AI products might actually become part of people’s daily lives. They also get into a16z’s new school for aspiring founders and two very different AI and hardware deals.

Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network’s flagship podcast. Before joining TechCrunch in 2022, she was one of 2 producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband. Theresa is based in New Jersey and holds a bachelors degree in Communication from Monmouth University. You can contact or verify outreach from Theresa by emailing theresa.loconsolo@techcrunch.com . View Bio October 13 – 15 San Francisco Your next big connection is at Disrupt. Connect with 10,000+ founders, VCs, operators, and tech leaders. Explore tomorrow’s breakthroughs, hear what’s shaping tech today, and save up to $200 by Sept. 25 at 11:59 p.m. PT.
Everything new coming to Meta’s AI agent Muse
Meta made a Tamagotchi-like wearable for its Muse AI agent
Anthropic says its biology lab has already found something big
PitPro’s first tire-changing robot goes live in Canada
Anthropic releases Opus 5.5 with lower prices and Fable-level performance
OpenAI forms math advisory group as its AI resolves more than 100 open problems
Meta’s Muse is outpacing ChatGPT’s early mobile launch

Meta is putting its muscle behind Muse as the AI app takes off

Meta’s Muse Charm looks like a Tamagotchi, but it’s tapping into a much newer trend

Everything new coming to Meta’s AI agent Muse
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