Google will now tell you if an ad was made with AI

Google says it will automatically apply the ‘created or edited with AI’ label to ads made with its own generative AI tools.

You can see if ads on Google Search, Google Discover, and YouTube were made or edited using AI from a new section in Google’s “My Ad Center,” as reported earlier by TechCrunch . The update, announced on Thursday, adds a “created or edited with AI” label under the “how this ad was made” tab. Users can find it by tapping the three dots or info button on ads, which pulls up the same panel where you can also block or report ads.

Google says it will automatically apply the AI label to any ads made with its own generative AI advertising tools, but AI ads made elsewhere will need to have the label applied manually. In some regions, Google’s new AI labels “may also appear directly on the ad,” either automatically or whenever an advertiser manually discloses that their ad was made with AI.

Meta has a similar “AI info” label in the “About this ad” panel on ads on its platforms. Google also previously introduced a disclosure for “synthetic or digitally altered content” in political ads in 2024. Earlier this year, Google also expanded access to SynthID and C2PA content labels, which can be used to spot deepfake content.